| Murray, you get at the heart of one of the great challenges here...people fundamentally believe there is something "different" about the way education is consumed and delivered than all other services. I won't say it's totally untrue, but it is largely myth driven. To wit...cell phones come with many functions...but you don't need to know all of them to make a call. We can quantify the basic service of education into something understandable. (And here's where I talk out of both sides of my mouth) However, even though you can quantify and measure it, it still requires a certain art and skill that the current system drives out.
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